I’m Caroline Reece, an independent creative director based in San Francisco. To discuss a potential project please get in touch: caro@smallarchive.com
[Background]
I have worked extensively in California, the United Kingdom, France and Germany. I hold a BA Hons in graphic design from ESAG Penninghen in Paris and a Masters in Fine Art Photography from The Royal College of Art in London. I worked at Grappa Dor in Berlin, Neville Brody’s Research Studios in Paris, and Browns in London. In 2008, I co-founded the Paris-based design studio Artworklove specializing in brand identity and art direction for clients in art, culture, and luxury. In 2013, I relocated to California and joined Manual where I lead design teams on multi-disciplinary branding projects for six years. From 2020–23, I was the creative director at Rothy’s where I lead the in-house creative team, working on evolving and elevating the brand through visual identity, digital experience, photo art direction and 360 campaigns.
[Areas of expertise and selected clients]
Art, Culture & Design (SFMOMA, YBCA, SF Symphony, BDG Architecture + Design, La Chance, RCA, Barbican Art Gallery)
Lifestyle & Beauty (Rothy's, Cuyana, Playa, Eighteen B, LVMH, L'Oréal)
Media & Tech (Apple, Google, Waymo)
[Services]
Creative Direction, Visual Identity, Digital Design, Content, Campaign Creative, Photo Research & Art Direction, Print, Packaging