Creative direction of the Rothy’s circularity campaign.
Our sustainability imagery focuses on the marriage between art and science. By capturing our materials in their raw state, we highlight the beauty and innovation behind our sustainable construction. Our use of circular shapes is a nod to our commitment to closing the loop. Circularity is the future of sustainability—and our photography helps to convey that story.
Brand film: Concept & edit in collaboration with the agency Hugo & Marie
Photographers: Clayton Cotterell, Dwight Eschliman
Rothy's AD: Gretchen Röhers