For our first sneakers focused campaign, we created our first video content series life in motion, and put our sneakers to test with 4 New York Chefs and food artists (Ignacio Matas and Leila Gohar, Zainab Issa, Camille Becerra).
We brought our campaign to life with a dynamic and modular typographic system coupled with a connecting line, that feels always in motion even when static.
Photographer: Clayton Cotterell
Director: Jon Gourlay
Rothy's AD: Gwen Rodgers
Stylist: Ali Domurat