Campaign Messaging: David Begler
Creation of an identity campaign for the San Francisco Symphony 2019/2020 season, with the goal of inviting the audience to connect to Michael Tilsen Thomas and his musicians in his final season as symphony music director. We commissioned the photographer Mark Mahaney and art directed a series of images that provided a more revealing take on the classic silhouette portrait, and worked with Lucas Sharp to create a custom cut of Beatrice that would work harder in digital contexts and in small scale use.